In this day of online shopping, we can order anything we need and have it delivered to our homes in a matter of days, but that wasn't the case for those living in the early 20th century. Big cities had plenty of places for people to shop, from large department stores to small specialty shops, but in smaller towns, where stores were often located in tiny buildings with a small variety of merchandise, people would turn to catalogs to find the special things they needed. Today, I'm showing you a few items from the 1908 Sears, Roebuck & Co. catalog.
How would you like to wear one of these fancy concoctions? The description on the lower middle hat says: Beautiful shepherdess shape, which we guarantee to be becoming to any face. This hat is handmade on a wireframe of good quality materials. Overlying the upper brim and edge of the crown are rows of imported hair braid. A full drape of brown milliner's mull is laid around the crown and extends to nearly the edge of the brim. The mull is gathered in a large rosette effect directly on the left side front of the crown, and a large crushed rose in pink with buds and natural foilage give beauty and height to the trimming. --So that's only about half of the description. How would you like to buy something so frilly that you've only seen in black and white? It was quite a deal, though, for just $1.98.
I'm guessing the smart thing would be to buy a hat and then make a dress to match it, since you wouldn't know the exact shade of the colors in the hat until you received it. Need some lace for your new gown?--the catalog has pages of it.