A couple of years ago, a new
bank came to our town. Wells Fargo. I say “new,” because it was new to our
area, perhaps to our state. But Wells Fargo is hardly a “new” bank. It was
first started in 1852, a product of the California Gold Rush. The founders, Henry
Wells and William Fargo, started Wells, Fargo, & Co., in order to provide excellent
banking services to the people of the West. Their first location was in San
Francisco but they quickly developed an excellent reputation, which allowed
them to spread to the other towns and mining camps in California and beyond.
Wells Fargo & Co. wasn’t just about the banking services, though.
In addition to handling their customers’ money needs in a quick and reliable
way, Wells Fargo also got into the express business—transporting anything of
value via horse and rider, steamships, railroad, or, the most well known, the
stagecoach.
Advertisement for Overland Mail Stagecoach travel. |
In 1858, Wells, Fargo & Co.
lent their backing to the new Overland Stage Line, which traveled 2,812 miles
along the “Butterfield Route.” In 1861, the company took over the operation of
the short-lived Pony Express, which lasted only until the start of the Civil
War. By 1866, Wells Fargo had expanded to dominate all major Western stage
routes from Nebraska to California.
As the Transcontinental
Railroad was completed, Wells Fargo’s express business switched to a rail-based
one, rather than stagecoaches, allowing it to reach more than just the western
states and territories. By 1888, the company’s new motto became “Ocean-to-Ocean”
to depict the fact it served customers from the East coast all the way to the
West in 25 states. Their services included money orders, traveler’s checks, and
money transfers via telegraph. And for the many mining communities, they
provided guards to keep the gold, silver and other valuables safe. By the early
1900’s, the bank boasted over 6,000 locations nation-wide.
Original Wells Fargo location, San Francisco, California |
In 1905, Wells, Fargo, &
Co. separated their banking and express businesses into two separate entities. The
bank was rocked in 1906 when the San Francisco earthquake and fire struck.
Thankfully, the bank president sent word that the read: “Building Destroyed, Vault
Intact, Credit Unaffected.” From there, Wells Fargo rebuilt and became a
powerhouse in the business all across the West.
As World War I began in 1918,
Wells Fargo’s locations shrunk drastically—from about 10,000 locations (both
bank and express offices) of back to a single branch in San Francisco. This was
due to the U.S. Government taking over the nation’s express network as part of
the War effort. The company survived—even thrived—the downsizing, and with a
series of good choices, continued to be the innovative company it always had
been. Wells Fargo threw its support behind the burgeoning auto, aviation, and
film industries of the 1910’s and 20’s. The long unused stagecoaches began to
make appearances in Western films, thus keeping the Wells Fargo name before the
people. Sound management helped the company survive the Great Depression, saw
it through World War II, and on into the modern era.
It wasn’t until the 1990’s when
Wells Fargo expanded outside of California, and in the 2000’s, once again
reached the point of being in service from “Ocean-to-Ocean.”
Jennifer Uhlarik
discovered the western genre as a pre-teen, when she swiped the only “horse”
book she found on her older brother’s bookshelf. A new love was born. Across
the next ten years, she devoured Louis L’Amour westerns and fell in love with
the genre. In college at the University of Tampa, she began penning her own
story of the Old West. Armed with a B.A. in writing, she has won five writing
competitions and finaled in two other competitions. In addition to writing, she
has held jobs as a private business owner, a schoolteacher, a marketing
director, and her favorite—a full-time homemaker. Jennifer is active in
American Christian Fiction Writers and lifetime member of the Florida Writers
Association. She lives near Tampa, Florida, with her husband, teenaged son, and
four fur children.
Very interesting. Thanks for the History lesson.
ReplyDeleteThanks so much for stopping by. I'm glad you enjoyed the post.
Delete