I have a collection of antique catalogs with all kinds of interesting historical items pictured in them. Last month we took a glimpse at the 1908 Sears, Roebuck & Co. catalog. Today, we'll take a peek at the 1894 Montgomery Ward catalog. On August 18, 1872, Aaron Montgomery Ward started what would become a 113-year business with the first mail-order catalog on a single sheet of paper. The catalog grew rapidly to a 152 pages, advertising merchandise with over 3,000 items. By 1897, the catalog was 1000 pages with annual sales over $7 million. The company continued to grow rapidly until 1985 when Montgomery Ward ended the printing of their famous catalog. It was the end of a piece of American history.
|Stomacher and Beaded Yokes|
Surprisingly, I found some sunglasses called "colored lens spectacles" in the 1894 catalog.The top glasses are called Coquille Spectacles and are made for weak eyes. They are shell-shaped with smoke or blue lenses, have straight temples, a steel frame, and are of ordinary quality. They only cost 20 cents. What a deal!